Anyone who has asked me questions about tvs recently may have picked up on my frustrations.

Possibly as I'm not shy about voicing them!

I like the Panasonics and Sonys but try keeping up with the models, it's a full time job.

They change 3 times a year and just when you find a particular model that's great, it's gone.

For many years we majored on Loewe and Pioneer, but Pioneer tvs are no more and Loewe as a specialist manufacturer have found it difficult to keep ahead of the pace of progress in panels.

This may have changed

Loewe have new owners, still German, they didnt sell out to the Chinese, and are making all the right noises about build quality, picture and sound performance, and even price.

All new tvs will be the latest 4k Ultra High Definition and all tvs will be made in Germany.

A word about 4k, there is no content yet however even on 'old' high def standards from Sky and Blu ray the picture of the new Loewe models is clearly superior.

The first new range from Loewe is called ART, featuring a 40", 55", and soon a 48" These are so good that we have decided to stock and promote them, tvs are back at Lyric!

Loewe sets have always sounded good too and the new ARTs have followed on with this.

Most simply the speakers are at the front and point towards you! Wow, who would have guessed that made a difference?

They also use proper amplifiers and speaker units so you can actually make out the words, amazing, a tv which allows you to make out what actors say.

Other features include a properly weighted remote and a much faster response time changing channels.

These are also really competitively priced. A 40" 4k set that looks gorgeous and has great picture and sound for £ 1399, a 55" for £ 2199.

Call in and check these out for yourself, the 40" is now in-store, the 55 will be later in April

New higher level ranges called CONNECT and REFERENCE will follow at higher prices, for now I'm just delighted to have a tv range that can be whole-heartily recommended

And we have our enthusiasm for superior televisions back, for a while there I thought tvs were turning into microwaves

And I still call them televisions, that's what they are